A new website for the City of New Westminster’s BridgetNet project that needed the experience simplified for the users and the client.
The original website for BridgeNet was over-complicated for the users and for the client to make updates to. So the City of New Westminster approached us wanting a simplified website that kept the general aesthetic of the existing site.
Since the website essentially only has two sets of audiences, we designed a homepage that quickly gave that choice to visitors coming to the site. Once they choose one of the two destinations, they get sent to pages specifically targeted to them.